Citroen Aims to Reach 200 Dealership Touchpoints Across India by Year-End
March 14th, 2024
Citroen Launches Ambitious Network Expansion Program in India
Citroen, the renowned French automaker, has unveiled its Network Expansion Program (NEP) in India, with a bold target of establishing 200 sales and service touchpoints by the end of 2024. This initiative reflects Citroen's commitment to providing an exceptional brand experience to a diverse customer base across the country.
Aggressive Growth Plans
The NEP aims to dramatically increase Citroen's footprint, with plans to expand from the current 58 outlets to over 200 across India, marking a remarkable 400% growth in the network. The expansion strategy encompasses urban, semi-urban, and rural markets, ensuring accessibility and delivering an unparalleled brand experience through innovative retail formats tailored to different market segments.
Focus on Tier III and IV Markets
Citroen's expansion strategy extends beyond Tier I and II cities to encompass Tier III and even Tier IV markets, strategically chosen for their growth potential and proximity to larger urban centers. By investing in these regions, Citroen aims to tap into emerging opportunities and contribute to the socio-economic development of smaller urban centers, fostering inclusivity and prosperity across diverse geographical landscapes.
Commitment to Indian Market
Earlier this year, Stellantis, the parent company of Citroen, reaffirmed its commitment to India with an additional investment of INR 2,000 Crores under the Citroen brand. This investment underscores Stellantis' dedication to Citroen's growth and innovation in India, reaffirming its vision of making Citroen products and services accessible to a wide range of consumers.
News Source : cardekho.com
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